Phone calls, WhatsApp, Messenger, email and live chat arrive in a single inbox. Kai, your AI agent, resolves the repetitive work on its own. Your team picks up the rest with the full history already in front of them.
Read moreUnderstand the context
Design with reason
Build for scale
I’m Luca Carson, Product Designer with 5+ years of experience turning complex ideas into clear, scalable products. I use AI throughout my process and build design systems that help products stay consistent as they grow.
- Experience
- 5+ years
- Based in
- Bangkok, Thailand
- Language
- English, Burmese
The products, I’ve worked for
Proud products, features & designs
I’ve showcased the most proud and best features I’ve worked on during the past 5 years. You can also explore the details.
Read more
Magick Workforce is an AI-powered personal assistant for teams, helping users manage knowledge, collaborate with colleagues, and complete tasks through AI chat.
Read more
A corporate landing page for a technology group spanning AI products, robotics, and other emerging technologies, designed to bring its diverse businesses together under one digital experience.
Read moreDesigning products since
2021I’ve learned about responsibility, consistency, component structure, design systems, the product development life cycle, B2B products, UX research, Team communication and Management. But the most important lesson I’ve learned is the value of Empathy.
About MeThe Work Behind My Journey
20212026
Over 5 years of designing digital products, solving complex problems, and growing with each team I’ve worked with.
- 2025, AprPresent
Senior UX/UI Designer
General Magick (Thailand) Co., Ltd.,
Designing AI-powered products that help people manage everyday workplace tasks through conversational interfaces, while also shaping experiences that connect digital products with physical robotic devices.
- Translate complex AI capabilities into clear user journeys, information architecture, and conversational workflows that feel practical and easy to understand.
- Design AI assistant and chat-based experiences that allow users to complete office tasks, access information, and move through multi-step processes within a single interface.
- Lead the product’s design system and design-token structure, working closely with the Design Lead and developers to align visual foundations, component behaviour, and implementation.
- Create reusable components, interaction patterns, and states that support both conversational experiences and traditional product workflows.
- Design experiences for physical robotic devices, considering how users interact across software interfaces, device behaviour, and real-world environments.
- Collaborate with product and engineering teams to balance user needs, AI capabilities, technical constraints, and consistency across the wider product ecosystem.
- 2023, Mar2025, Apr
Product Designer
K-Link Enterprise Solutions
Worked on klink.cloud, a B2B omnichannel contact center platform that brings customer conversations, ticket management, automation, and AI-powered support into one connected experience.
- Built a strong understanding of contact center operations, ticketing systems, and messaging platforms through domain research, industry papers, and competitor analysis.
- Collaborated with the Design Lead, Product Managers, and stakeholders to map user journeys, workflows, and empathy maps for complex customer-support operations.
- Analyzed real customer feedback and support data to uncover usability issues and ensure design decisions were grounded in actual user needs.
- Designed an integrated experience that allowed support teams to manage conversations and related tickets within the same workflow, contributing to significant growth in the product user base.
- Built and maintained a design system that improved usability and visual consistency across a platform used daily by business teams.
- Helped integrate AI agents and workflow-building capabilities into the product, supporting its expansion into the Global market.
Let’s talk
Let’s talk
Let’s talk
Let’s talk
Let’s talk
Let’s talk
Skills I use
to solve complex problems & build thoughtful, scalable products.
My goal is to create products that feel clear to users, make sense for the business, and remain consistent as they grow.
- 01Product Design
- 02Agentic Experience Design
- 03UX Strategy
- 04User Research
- 05Data Visualization
- 06Design System
- 07Interaction Design
- 08Prototyping
Recommendations from Colleagues and Stakeholders
Feedback from the people I’ve worked and collaborated with.
Zin Ko OoFounder & CEO @ klink.cloud If you're building a serious SaaS product and care deeply about user experience-you need someone like Luca on your team. Luca was one of our first and lead UI/UX Designer at klink.cloud, and he's the one who shaped the entire product experience from the ground up. From early concepts to an enterprise-ready SaaS platform, Luca led the UI/UX with full ownership, creativity, and precision. He's more than just a designer—he's a product thinker. He understands SaaS UX patterns, knows how to simplify complex flows, and always designs with both user empathy and business goals in mind. Our customers regularly compliment the clarity and usability of our platform—and that's a direct reflection of Luca's design leadership. Working with Luca was effortless. He's fast, reliable, and proactive. He collaborates well with both product managers and engineers, and consistently delivers high-quality work under tight timelines. I would absolutely rehire Luca again in the future. He's a rare talent who can take your product experience to the next level. If you're scaling your product or laying the foundation for a world-class UX, Luca is someone you want on board. Feel free to reach out to me if you'd like to hear more about our experience.
Phone Min AungDirector @ Pearl Myeik Myanmar Co., Ltd (Pin Lal Pyar) Luca did well in his tasks and took his responsibility with a great care. Never seen such an enthusiastic UI/UX designer who can think and see from different point of views as a professional. He also participated in others two projects at my company and the results were amazing.
Sai Htet Myat HtutTechnical Lead @ General Magick I had the pleasure of working with Luca and was consistently impressed by his creativity, professionalism, and strong attention to detail. Luca has a thoughtful approach to problem-solving and is able to turn ideas and requirements into clear, practical, and user-friendly solutions. What stands out most about Luca is his ability to combine design thinking with a strong sense of responsibility. He communicates well, listens carefully to feedback, and is always focused on delivering quality work. His positive attitude, reliability, and willingness to keep learning make him a valuable person to work with. I would gladly recommend Luca to any team or organization looking for someone who is creative, dependable, and committed to producing meaningful work.
Yan NaingSr. UX/UI Designer Working with Luca as my UX/UI partner has been an incredible experience. He's a pixel-perfect designer with an eye for detail and a deep understanding of both UX and UI. Luca guided me through design principles with patience and expertise, helping me grow as a designer. His ability to create visually stunning, user-friendly designs is truly impressive. If you need someone who excels in both creativity and functionality, Luca is your go-to.
Kyi Phyu KhinUX/UI Designer I've had the pleasure of working with Mr. Luca for the past 3 years, and I’ve been consistently impressed by his intelligence, adaptability, and passion for UI/UX design. He is an incredibly talented designer with a remarkable ability to learn and grow at an impressive pace. What initially caught my attention were his outstanding UI designs, and I was amazed at how quickly he improved his skills and elevated his work in such a short time. More recently, Luca has expanded his expertise into product design, showing a deep curiosity and drive to create solutions that stand out against competitors. He is not only an admirable designer with excellent technical and creative skills but also a person of integrity and professionalism. Luca is always willing to share his knowledge, supporting others in their learning journeys, and has personally helped and guided me through challenging situations. I highly recommend Luca for any UI/UX design or product role. His talent, dedication, and willingness can support others & it is sure that he is an invaluable asset to any team. I would gladly recommend Luca to any team or organization looking for someone who is creative, dependable, and committed to producing meaningful work.
Frequently Asked Questions
A few things you might want to know about how I work.
01How do you balance user needs, business goals, and technical constraints?
I look for solutions that are useful for users, valuable to the business, and realistic to build. When trade-offs are needed, I make them visible and explain the reasoning behind each decision.
02Can you improve an existing product without redesigning everything?
Yes. I review the current experience, identify the highest-impact problems, and improve what matters most while preserving patterns that already work. A full redesign is not always the right solution.
03How do you approach a problem with limited research or data?
I begin with the available context, speak with key stakeholders, review existing behaviour and constraints, and clearly separate assumptions from evidence. I then validate the highest-risk decisions first.
04Can you work with an existing design system?
Yes. I can work within an established system, improve inconsistent patterns, or build a scalable system from the ground up using tokens, reusable components, clear states, and documentation.
05How do you use AI during the design process?
I use AI to speed up research, organize complex information, explore directions, and create early prototypes. I treat it as a working tool—not a replacement for context, user understanding, or design judgment.
06How do you collaborate with developers and stakeholders?
I involve them early, explain the reasoning behind key decisions, and document flows, states, and edge cases clearly. I also stay involved during development to review implementation and resolve design questions.
07How do you manage scope, timelines, and changing requirements?
I define priorities and deliverables early, break the work into clear stages, and communicate when a change may affect the timeline or quality. This keeps the project flexible without losing direction.
08What do you need before starting a new project?
I usually begin with the product goal, target users, current challenges, expected deliverables, timeline, and technical constraints. If some of these are unclear, I can help define them during the discovery phase.
What I Can Bring to Your Business
My Services
From understanding complex problems to building scalable solutions, I bring the skills and experience needed to help products and teams move forward.
- 01
UX Design
I dig into the product context, user needs, and business goals before mapping complex workflows into clear, practical experiences.
- 02
UI Design
I turn product logic into polished, intuitive interfaces where every layout, interaction, and visual decision has a clear reason behind it.
- 03
Design System
I build scalable design systems with clear foundations, tokens, reusable components, and documentation that keep design and development aligned.