Understand the context
Design with reason
Build for scale

I’m Luca Carson, Product Designer with 5+ years of experience turning complex ideas into clear, scalable products. I use AI throughout my process and build design systems that help products stay consistent as they grow.

Luca Carson
Experience
5+ years
Based in
Bangkok, Thailand
Language
English, Burmese

The products, I’ve worked for

Proud products, features & designs

I’ve showcased the most proud and best features I’ve worked on during the past 5 years. You can also explore the details.

Designing products since

2021

I’ve learned about responsibility, consistency, component structure, design systems, the product development life cycle, B2B products, UX research, Team communication and Management. But the most important lesson I’ve learned is the value of Empathy.

About Me

The Work Behind My Journey

20212026

Over 5 years of designing digital products, solving complex problems, and growing with each team I’ve worked with.

  1. 2025, AprPresent

    Senior UX/UI Designer

    General Magick (Thailand) Co., Ltd.,

    Designing AI-powered products that help people manage everyday workplace tasks through conversational interfaces, while also shaping experiences that connect digital products with physical robotic devices.

    • Translate complex AI capabilities into clear user journeys, information architecture, and conversational workflows that feel practical and easy to understand.
    • Design AI assistant and chat-based experiences that allow users to complete office tasks, access information, and move through multi-step processes within a single interface.
    • Lead the product’s design system and design-token structure, working closely with the Design Lead and developers to align visual foundations, component behaviour, and implementation.
    • Create reusable components, interaction patterns, and states that support both conversational experiences and traditional product workflows.
    • Design experiences for physical robotic devices, considering how users interact across software interfaces, device behaviour, and real-world environments.
    • Collaborate with product and engineering teams to balance user needs, AI capabilities, technical constraints, and consistency across the wider product ecosystem.
  2. 2023, Mar2025, Apr

    Product Designer

    K-Link Enterprise Solutions

    Worked on klink.cloud, a B2B omnichannel contact center platform that brings customer conversations, ticket management, automation, and AI-powered support into one connected experience.

    • Built a strong understanding of contact center operations, ticketing systems, and messaging platforms through domain research, industry papers, and competitor analysis.
    • Collaborated with the Design Lead, Product Managers, and stakeholders to map user journeys, workflows, and empathy maps for complex customer-support operations.
    • Analyzed real customer feedback and support data to uncover usability issues and ensure design decisions were grounded in actual user needs.
    • Designed an integrated experience that allowed support teams to manage conversations and related tickets within the same workflow, contributing to significant growth in the product user base.
    • Built and maintained a design system that improved usability and visual consistency across a platform used daily by business teams.
    • Helped integrate AI agents and workflow-building capabilities into the product, supporting its expansion into the Global market.
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Skills I use
to solve complex problems &build thoughtful, scalable products.

My goal is to create products that feel clear to users, make sense for the business, and remain consistent as they grow.

  1. 01Product Design
  2. 02Agentic Experience Design
  3. 03UX Strategy
  4. 04User Research
  5. 05Data Visualization
  6. 06Design System
  7. 07Interaction Design
  8. 08Prototyping

Recommendations from Colleagues and Stakeholders

Feedback from the people I’ve worked and collaborated with.

Frequently Asked Questions

A few things you might want to know about how I work.

01How do you balance user needs, business goals, and technical constraints?

I look for solutions that are useful for users, valuable to the business, and realistic to build. When trade-offs are needed, I make them visible and explain the reasoning behind each decision.

02Can you improve an existing product without redesigning everything?
03How do you approach a problem with limited research or data?
04Can you work with an existing design system?
05How do you use AI during the design process?
06How do you collaborate with developers and stakeholders?
07How do you manage scope, timelines, and changing requirements?
08What do you need before starting a new project?

What I Can Bring to Your Business

My Services

From understanding complex problems to building scalable solutions, I bring the skills and experience needed to help products and teams move forward.

  1. 01

    UX Design

    I dig into the product context, user needs, and business goals before mapping complex workflows into clear, practical experiences.

  2. 02

    UI Design

    I turn product logic into polished, intuitive interfaces where every layout, interaction, and visual decision has a clear reason behind it.

  3. 03

    Design System

    I build scalable design systems with clear foundations, tokens, reusable components, and documentation that keep design and development aligned.