Experience
The Work Behind My Journey
Over 5 years of designing digital products, solving complex problems, and growing with each team I’ve worked with.
- 2025, AprPresent
Senior UX/UI Designer
General Magick (Thailand) Co., Ltd.,
Designing AI-powered products that help people manage everyday workplace tasks through conversational interfaces, while also shaping experiences that connect digital products with physical robotic devices.
- Translate complex AI capabilities into clear user journeys, information architecture, and conversational workflows that feel practical and easy to understand.
- Design AI assistant and chat-based experiences that allow users to complete office tasks, access information, and move through multi-step processes within a single interface.
- Lead the product’s design system and design-token structure, working closely with the Design Lead and developers to align visual foundations, component behaviour, and implementation.
- Create reusable components, interaction patterns, and states that support both conversational experiences and traditional product workflows.
- Design experiences for physical robotic devices, considering how users interact across software interfaces, device behaviour, and real-world environments.
- Collaborate with product and engineering teams to balance user needs, AI capabilities, technical constraints, and consistency across the wider product ecosystem.
- 2023, Mar2025, Apr
Product Designer
K-Link Enterprise Solutions
Worked on klink.cloud, a B2B omnichannel contact center platform that brings customer conversations, ticket management, automation, and AI-powered support into one connected experience.
- Built a strong understanding of contact center operations, ticketing systems, and messaging platforms through domain research, industry papers, and competitor analysis.
- Collaborated with the Design Lead, Product Managers, and stakeholders to map user journeys, workflows, and empathy maps for complex customer-support operations.
- Analyzed real customer feedback and support data to uncover usability issues and ensure design decisions were grounded in actual user needs.
- Designed an integrated experience that allowed support teams to manage conversations and related tickets within the same workflow, contributing to significant growth in the product user base.
- Built and maintained a design system that improved usability and visual consistency across a platform used daily by business teams.
- Helped integrate AI agents and workflow-building capabilities into the product, supporting its expansion into the Global market.
- 2022, Nov2023, Jan
UX/UI Designer & Web Designer
Next Innovations
Designed responsive websites for a Japan-based agency, focusing on clear information structure, usability, and visual consistency across different products and devices.
- Organized content and navigation through clear information architecture, helping users find what they needed more easily.
- Designed responsive interfaces that maintained usability and visual quality across desktop, tablet, and mobile devices.
- Created consistent layouts, typography, colour usage, and interaction patterns across multiple website projects.
- Built a shared design system with reusable foundations and frequently used components.
- Reduced repetitive design work while making the team’s design process faster and more consistent.
- Led design reviews and helped maintain quality across the team’s work.
- 2022, Feb2022, Aug
Junior UX/UI Designer
MM Digital Solutions
Took my first step into end-to-end product design by working on two core products: PADC, an education platform, and Healtppy, a healthcare platform.
- Designed responsive product experiences that worked consistently across different devices and screen sizes.
- Established UI foundations including colours, typography, reusable components, and custom iconography.
- Created user flows, information architecture, and empathy maps in collaboration with product managers and stakeholders.
- Considered accessibility throughout the UX and interface design process to make both platforms easier to use.
- Contributed from early planning and prototyping through testing, product launch, and post-launch user feedback.
- 2021, Dec2022, Nov
Volunteer UI/UX Designer
Ko Tine Thin
Supported an education platform across product design, illustration, and visual identity, helping create a more engaging and consistent learning experience.
- Redesigned the logo and created brand patterns to strengthen the platform’s visual identity.
- Designed illustrations and custom icon assets for use across the product.
- Created reusable visual assets that were adopted by multiple teams and departments.
- Mapped user flows and designed interactive interfaces that made the learning experience more engaging and inviting.
- 2021, Jan2021, Nov
Independent Designer
Self-employed
Began my design journey by exploring different disciplines and applying what I learned through small client projects and volunteer work.
- Worked across brand identity, logo, illustration, UI, and UX design.
- Supported small clients by turning early ideas into practical visual and digital solutions.
- Contributed to volunteer projects while gaining experience working with real needs and constraints.
- Built a strong design foundation by continuously learning, applying, and refining core design principles.
Frequently Asked Questions
A few things you might want to know about how I work.
01How do you balance user needs, business goals, and technical constraints?
I look for solutions that are useful for users, valuable to the business, and realistic to build. When trade-offs are needed, I make them visible and explain the reasoning behind each decision.
02Can you improve an existing product without redesigning everything?
03How do you approach a problem with limited research or data?
04Can you work with an existing design system?
05How do you use AI during the design process?
06How do you collaborate with developers and stakeholders?
07How do you manage scope, timelines, and changing requirements?
08What do you need before starting a new project?
What I Can Bring to Your Business
My Services
From understanding complex problems to building scalable solutions, I bring the skills and experience needed to help products and teams move forward.
- 01
UX Design
I dig into the product context, user needs, and business goals before mapping complex workflows into clear, practical experiences.
- 02
UI Design
I turn product logic into polished, intuitive interfaces where every layout, interaction, and visual decision has a clear reason behind it.
- 03
Design System
I build scalable design systems with clear foundations, tokens, reusable components, and documentation that keep design and development aligned.