Luca Carson
Senior UX/UI Designer
Hello, I’m a Product Designer with over 5 years of experience working on B2B SaaS and AI products.
I like to understand a product deeply before I start designing. I spend time learning about the domain, the people using the product, how the business works, and the constraints behind each problem. Having this context helps me make decisions based on real needs rather than assumptions.
I also like having a clear reason behind every design decision. I use research, available data, user needs, and business goals to guide my work. A solution should not exist only because it looks good. It should make sense for the product and the people using it.
AI has become a natural part of how I work. I use it to explore unfamiliar domains, organize information, compare different directions, challenge my assumptions, and speed up repetitive parts of the design process. It gives me more time to focus on understanding the problem and making better decisions. I still bring my own judgment to the work because context, tradeoffs, and human behaviour cannot be understood through AI alone.
Design systems are another big part of what I enjoy. I like creating clear foundations that help products stay consistent as they grow. For me, a design system is more than a collection of components. It helps designers, developers, and product teams make decisions together and build with more confidence.
My goal is to create products that feel clear to users, make sense for the business, and remain consistent as they grow.
- Experience
- 5+ years
- Based in
- Bangkok, Thailand
- Language
- English, Burmese
The products, I’ve worked for
Frequently Asked Questions
A few things you might want to know about how I work.
01How do you balance user needs, business goals, and technical constraints?
I look for solutions that are useful for users, valuable to the business, and realistic to build. When trade-offs are needed, I make them visible and explain the reasoning behind each decision.
02Can you improve an existing product without redesigning everything?
03How do you approach a problem with limited research or data?
04Can you work with an existing design system?
05How do you use AI during the design process?
06How do you collaborate with developers and stakeholders?
07How do you manage scope, timelines, and changing requirements?
08What do you need before starting a new project?
What I Can Bring to Your Business
My Services
From understanding complex problems to building scalable solutions, I bring the skills and experience needed to help products and teams move forward.
- 01
UX Design
I dig into the product context, user needs, and business goals before mapping complex workflows into clear, practical experiences.
- 02
UI Design
I turn product logic into polished, intuitive interfaces where every layout, interaction, and visual decision has a clear reason behind it.
- 03
Design System
I build scalable design systems with clear foundations, tokens, reusable components, and documentation that keep design and development aligned.